Every pick checked against the research. No paid placement.

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Washing-up liquid

Fairy Original

Concentrated, widely sold on Amazon in bulk, and a consistent performer in UK tests.

31p / 100ml
Buy on Amazon
What we ruled out

Ecover Sensitive. 45p per 100ml, about 4 times the budget pick, without a clear performance advantage.

Fairy Max Power variants. 48p per 100ml.

Washing-up powders. Which? estimates about 72p a wash, far more than liquid.

Sources

Goes with